March 4, 2008
From the desk of Paul Montelongo,
Dear Friend,
Would you like to:
• Sell an additional two, or more new homes per month
• Work the same hours (or less) and get better results
• Raise your personal income and commissions with less effort
• Improve your personal brand to attract more new home buyers
• Convincingly persuade hesitant prospects to become immediate buyers
• Close more new home sales and virtually eliminate “contract cancellations”
• Build huge momentum to elevate your sales career to a whole new levelYou know it takes skill, knowledge, integrity and persistence to make in the business of new home sales.
However, I am going to tell you the Number One reason new home sales people don’t succeed in a slumping market. But before I do...
Let me ask you a simple question….
If you could sell one or two extra new homes this month, would that make your life easier and more enjoyable?
Ironically, you may be thinking…”How many extra hours will I have to work in order to make two additional sales over the next thirty days?”
Here’s another thought to contemplate. If you could make two additional sales this month and NOT work one single extra hour, what would you do with the extra cash?
I know some sales people spend countless hours hob-knobbing at social mixers to attract prospects. Others feel their success is driven by holding Realtor® open houses and breakfast meetings. And even more sales people send out flyers and direct marketing pieces to drum up leads.
Is that all it takes?
In addition to networking, courting Realtors®, and direct marketing, there is a system, process or methodology in just about every sales organization like yours. It seems there is a seven step system or a six step process just waiting for you to memorize in order to increase your sales, doesn’t it?
And have you noticed the media hysteria??? My gosh, between CNN and Katie Couric, you may as well just throw in the towel! Surely you’re aware the impact that negative media reports have on your potential buyers, right?
Now, I don’t want to seem pessimistic, but there are certain perceptions in the marketplace that could ultimately affect your ability to sell more new homes.
…which brings me right back to you and your potential for increasing your closings in the next thirty days and beyond.
I have been in the housing industry for exactly thirty years and eight months. I have experienced two-and-a-half economic recessions in the housing industry.
During the late seventies, I experienced double-digit prime lending rates. Can you imagine what a prime rate of 19% or 20% would do to your career?
In the mid eighties, oil embargos and the devaluation of foreign currencies had their dramatic affect on the housing industry. And the half-recession took place in the late 90’s. I don’t even want to speculate what the cause of that was.
Through all of those valleys of economic times, my companies thrived in new home sales and real estate development. When I look back at those turbulent times, my companies actually experienced growth in sales and market share. It’s weird to think of it now, but I am more than willing to share with you the lessons I learned. In fact, my belief is, “I made and you can too.”
Here’s the frank reality that I wish to share with you….
The Secret to Selling New Homes is…
“YOU ARE THE ANSWER”!!!
“YOU ARE THE ANSWER” is a personal belief system. A personal belief system is defined as that idea or concept you hold as truth. For example, you probably believe that when you throw a basketball up in the air, gravity will eventually pull it back down. That belief is based on your personal historical reference. Every time you have thrown a basketball in the air, it has eventually come back down to the ground. It is your truth, right?
You have personal belief systems about sales, your ability to sell, home buyers, your communities, Builders, Realtors®, lenders, and the housing marketplace in general, don’t you?
These belief systems have been shaped by your personal experiences and your past. They are your truth as you know them now.When you really think about it, is it possible that your personal beliefs are affecting the results you desire, especially in a market that demands so much of you, NOW?
Fortunately, the great news is that you can change your limiting personal beliefs to improve your results. Isn’t that exciting? How else could a three hundred ton rocket be launched into outer space? The belief system of the Law of Gravity was challenged by rocket scientists. Their “former truth” about gravity changed.
What would happen if your “truth” about yourself and your career changed?
You don’t have to be a rocket scientist to sell new homes. In fact, all you need is the belief that your truth can be and should be challenged.
If you want better results, especially in these demanding market conditions, you must challenge yourself to sell in ways that are different from the norm.
This Teleseminar Training Course that I am offering you may challenge many of your current beliefs about what you can accomplish in a housing marketplace that is less than desirable.
Do you remember I said I was going to tell you the Number One Reason new home sales people fail in a slumping market?
The reason is simple yet profound. They don’t protect the most precious piece of real estate in the universe. Each of us has a space between our ears that is about six inches wide. Contained within that space is the most valuable asset you will ever own…your mind.
The most successful new home sales people, in fact the most successful people on the planet, protect and nourish their six inches of real estate. It is strong with the intention and purpose of getting maximum results in any market condition.
That is why you must…..
“Protect Your Six Inches of Mental Real Estate”
At a surface level, I am certain you agree with me on this. There is virtually no argument against it.
Clearly, your ability to nurture and fortify your mental real estate is the key to successful selling in a slumping market.
In fact, when you succeed in a “less than optimal” market, what do you think you will do when the cycle of housing optimism reemerges?
Double your income? Triple your income? More?
Fortunately, I am offering an eight-week Teleseminar Training Course to help you sell more, earn more, and achieve more NOW!.
Just so that you know, this program is NOT:
• A seminar to teach you new scripts and dialogue
• Some new selling system or process
• How to role play and make more follow up calls
• A basic 101 approach to sellingWhat this program IS going to teach you:
• How to immediately convert the traffic you have into buyers
• How to develop unbreakable trust and credibility
• How to stand out as unique and special in a cluttered marketplace
• Where to direct your marketing energy for the most profitable results
• How to rise above your competition
• Results with your mindset
• ..and much much moreOrder Now for only a $597 Investment:
In fact, take a glance at the topic outline for the eight-week course:
Week #1: Understanding the reality of the current housing market and how to master your role in this (or any) market
Week #2: Marketing your new home products in different and unique ways to capture the biggest piece of the market pie
Week #3: How to cause your sales team and production team to sell more homes and more products
Week #4: Removing major buyer objections in a “slumping market”
Bonus week…. See the perk section below. This week is dedicated to a “check-in” and answering any questions or problems that students may be having in the application of the information. This will strictly be a Q & A based on email correspondence.
Week #5: How to reduce “bust-outs”, “buyer remorse”, and disgruntled buyers who believe the dumb media hype
Week #6: How to create a memorable experience for your buyers at crucial “touch points”
Week #7: What you Really, Really, Really need to know about your prospects in order to convert them into loyal buyers
Week #8: The Bottom Line to success in the housing industry during any market condition, at any time
You will also discover the NUMBER ONE FACTOR that
causes people to buy from you even amidst market hysteriaHow does the Teleseminar Training Course work?
Each week at a designated time you will call in for my group “coaching session”. Even though it is a group session, you will have personal access to me via email. I call it a group coaching session because during the course of the week you will have complete access to me via email. I will accumulate the most popular questions and provide answers for you and for your fellow participants.
Each telephone coaching session last approximately one hour. However, I promise to go as long as the group needs me.
I am so committed to your success during this program. To demonstrate my dedication to you take a gander at the tons of other perks you will receive in this program:
Other Perks:
• Participants get a copy of my new e-Book, “The Secret to Selling New Homes in a Down Market…or Any Market for That Matter”. ( Retail value = $49) This e-book alone can help you generate hundreds of thousands of dollars in extra sales. I have been holding off its release to the general public so that you can be the first one to receive this groundbreaking piece of work. • Free downloadable PDF of my 4-week Sales Manager Meeting Agenda…have you ever been to a sales meeting that was so boring you wanted to punch holes in your fingernails? This resource alone has the power to make your sales team more successful and productive virtually over night. You will receive a specific agenda for 4-weeks of sales meetings. I have had students take this 4-week Sales Manager Meeting Agenda and multiply it into 8-weeks because there is so much money-making content. • All of the Teleseminar Training Course sessions are recorded and archived on a special web page. As a student, you receive a pass code to download the coaching sessions so that you can review them at any time. By the way, if you are off to a closing and you miss a call, you still get all of the vital information from the recording. • In addition, I am going to throw in one bonus week dedicated specifically to address pressing questions and scenarios you may have in your career. • Access to a forum area on my website for questions and comments from participants. I have found that your fellow students will likely have the same issues and very similar scenarios as you. They also have answers for your particular issues, which they are willing to share. • Downloadable PDF handout to accompany each session. The handout notes alone can single handedly help you punch up your sales. Each is customized for that week’s session and available online for you to download. • Email access to Paul. I am really stretching my calendar for you on this one. That’s how dedicated I am to your success. In 2007, I had 73 appearances around North America. I trained thousands of sales people in my seminars, through keynote addresses, in special training sessions and through my mentor program. I am extremely blessed to have the knowledge and passion to help so many people. As you could imagine, that puts a premium on my time. I am offering you access to my personal email account so I can fully support your goals. I get paid tens of thousands of dollars to teach corporate sales teams. The benefit to you is priceless!!!
Here’s what I already know about you. Since you have read this far, you don’t want anything less than the best for your career and your life.“In this market and all others, You want to thrive?”
I am extending a special invitation to seasoned sales managers and sales pros. Extensive market research has uncovered that today’s consumer is completely different from 5 or 10 years ago. Their buying motivators are different. Their needs are different. This requires an upgraded set of selling strategies to infiltrate the mindset of your prospect.
If you have any specific questions before the seminar, please send an email to paul@paulmontelongo.com.
Order Now for Only a $597 Investment:
Check out our Testimonials:
Greg Asvestas – New Home Sales Manager & Broker…Central Texas
“I find Paul’s materials to be very practical, timely and relevant to our business. His material is well thought out and very usable. Paul….YOU ROCK. Thanks for all you have done for our industry.”
Kim Eihlerman – Realtor, New Home Sales Counselor - Northwestern, Ohio
I knew our company needed his professional training to get to the next level. “the knowledge I have obtained from his training and continued education is the most valuable tool our company has used to get the upper hand in our industry. I have been trained by many professionals in the new home industry and I have found that Paul is the best.”
Kelea Piper – New home sales counselor – Hogan Homes - Corpus Christi, TX
“The verbiage and the way Paul taught my company to communicate with prospects showed us how to get what we want and persuade the prospects without sounding canned. I have already booked my attendance at two more of his seminars in the near future. You can do what he says whether the market is strong or soft.”
Dayton Shrader – Broker….San Antonio, TX
“Paul really knows his stuff…his years of experience really helped our team. He got us motivated and pumped up, not just for a few days, but for the long haul. He is a real professional.”
Ted York – New home sales counselor…Cibolo, TX
“Anyone who needs to know more about new home sales needs to take Paul’s seminars and courses. He really understands and has a depth of knowledge and wisdom about business…..and life.”
Michelle Ellis; VP of Sales Hogan Homes, Corpus Christi, TX
“Paul has a great energy and a strong message that hits home. He’s a dynamite sales coach who knows what it takes to succeed in new home sales.”
Tom Dewine; Custom Home Planning Center TX
“his insights and understandings about the housing industry are extremely helpful….he has the inside scoop on what it takes to be successful in this industry.”