"Marketing To Multicultural New Home Customers"
Paul Montelongo's
Interview with Experts SeriesOne-Hour Teleseminar... just $35
Wednesday, April 4, 2007
2:00 pm CDT (3:00pm EDT; noon PDT)Michael Lee, MBA, CSP
Michael Soon Lee, MBA, is both a multicultural and marketing expert. He has written numerous books and articles on the subject over the past ten years. Lee has been a marketing director for the State of California and a producer for the ABC Television Network. He presents marketing programs at national conventions and on satellite television. Michael's multicultural programs are well-known throughout the country for being fact-filled as well as fun. Check out Michael's website.
Hi,
If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign. When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them. Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media. Stop wasting your money on ads that don’t work!
Paul Montelongo will interview Michael Lee, MBA, CSP to uncover his insights about marketing to multicuultural customers. Please gather your sales team and have them attend this special one-hour telephone seminar. You will hear answers to the following issues...
- Why traditional marketing doesn’t work with minorities.
- How to determine exactly which cultures are in your market area.
- Determining whether to use in-language or English copy.
- Developing a community marketing plan.
- Using minority spokespersons and celebrities.
- Learning about culturally-specific media in your area.
- Avoiding cultural missteps and gaffes.
- Working with minority advertising agencies.
- Overcoming language challenges in marketing.
On Wednesday, April 4, 2007, you are invited to attend a special telephone interview called, "Marketing to Multicultural Customers ". The teleseminar will begin at 2:00 pm CDT (3:00 pm EDT; noon PDT). Check your time zone adjustments.
Your investment is a simple $35. You may register here: "Marketing to Multicultural Customers " on our secure website shopping cart. Once you register, you will receive an automatic email with calling instructions.
If you have any specific questions before the seminar, please send an email to paul@paulmontelongo.com.
Take great care,
Paul Montelongo
Register here for this special teleseminar; "Marketing to Multicultural Customers "
Order the Audio CD of Michael Lee's teleseminar for your entire team here.
