“Why Some Builders Have Businesses So Hot They Seem Untouched, Even In An Economic Climate That Leaves
All The Others Out In The Cold……And How You Can Too.”
In every down turn market there are always
winners and losers. We’ve all seen it, but do you
know why? And more importantly did you know
you can choose to be one of the winners?(The course begins at 9:00 am CST on Arpil 2, 2008.
It will be on audio recording in case you miss a session.
See the details below)Want to know how you…
• Sell two or more additional new homes in the next 30 days
• Have a thriving business while working less or at least the same
• Improve your personal brand and attract more new home buyers
• Change hesitant prospects into immediate buyers
• Virtually Eliminate “contract cancellations”
• Build huge momentum and elevate your sales
March 4, 2008
From the desk of Paul Montelongo,
Dear Friend,
If you want be successful in the business of new home sales, you’ve got to have skill, knowledge, integrity and persistence. And that’s especially true in a slumping market.
The media hysteria over the housing market isn’t helping improve that either; in fact it really costs sales doesn’t it?
Turn on the TV to CNN, ABC, NBC, CBS, FOX and you are likely to see Katie Couric, or some other talking head playing the harbinger of doom to the housing market. It’s as if they want us all to throw in the towel and give up!
Surely you’re aware the impact that negative
media reports have on your potential buyers, right?
Now, I don’t want to seem pessimistic, but there are certain perceptions in the marketplace that could ultimately affect your ability to sell more new homes. With all those negative news stories day in and day out…
…the question is who can sell homes in a climate like that?
The good news though is you can!
And I’ll show you how.So how do you make sure you’re one of the winners with thriving businesses? That you not only make it, but build new fortunes in new home sales…
• No matter what happens with the market
• No matter how hysterical and negative the media is
• No matter how everyone else is fairing
The secret to surviving and thriving in a down marketI built two multi-million dollar construction companies over the last 26 years specializing in new home construction, high-end design build remodeling, and disaster management/restoration.
During those years I experienced two-and-a-half economic recessions in the housing industry. In the late seventies, we survived double-digit prime lending rates. Can you imagine what a prime rate of 19% or 20% would do to your sales today?
In the mid eighties, oil embargos and the devaluation of foreign currencies made a dramatic impact on the housing industry. And then there was a half-recession that took place in the late 90’s that I’m still not sure what the cause of that was.
Throughout all of those valleys of economic times,
my companies always thrived in new home sales
and real estate development.
During all those turbulent times, my companies experienced growth in sales and market share. I know how to make it in great markets and in the bad ones too.
Throughout all those years we learned a lot about what to do to succeed and what to do to respond to market downturns, and I’m ready to share the lessons I learned with you.
I can teach you to succeed no matter what market your operating your business or selling houses in. My business made it and grew and I know the secret to selling new homes. My belief is…
“…I made and you can too.”
I can show you how to get two extra new home sales in the next 30 days, even in a down market. And you’ll keep selling 2 more homes each and every following month after that too…and more.
How much would getting two extra home sales make your life easier and more enjoyable? What would two addition sales in the next thirty days do for your bottom-line?
I can show you how you could make two additional sales this month and not work one single extra hour. And then you get two more each month after that. What would you do with the extra cash?
You may be thinking…”How many extra hours will I have to work in order to make two additional sales over the next thirty days?” You probably are already spending a lot of time trying to get homes sold.
New home sales people spend countless hours hob-knobbing at social mixers to find and attract prospects, holding Realtor® open houses and breakfast meetings, and send out flyers and direct marketing pieces to drum up leads.
In addition to networking, courting Realtors®, and direct marketing, there are sales systems, that just about every professional new home sales organization have for their sales people to follow. Some are six and others seven step systems that can be learned and memorized in order to increase your sales…
All good marketing strategies, but if that’s all it took
to consistently sell homes in any market
there wouldn’t be so many new home sellers
crying the blues in a down market.
…which brings me right back to you and your potential for increasing your closings in the next thirty days and beyond.
So what’s the secret to selling new homes
despite bad economic conditions?
You might think that those that are successful even in down markets have some super-secret system that makes them so much better than everyone else. Maybe they have better sales people? Maybe they do something no one else ever thought of before?
You might be surprised to learn that the answer lies
within a six inch area of real estate; your mind.
What do I mean by that? The big difference between those who do well in any economic climate, and those who falter whenever it gets hard is a personal belief system. A personal belief system is defined as an idea or concept you hold as truth.
As an example, you probably believe that if you throw a ball up in the air, gravity will eventually pull it back down. And why not, that belief is based on what you’ve experienced many times before.
Every time in the past you threw a ball up in the air,
it has came right back down. It is your truth.
It’s what you know, right?
For new home sellers you have personal beliefs about sales in general, your ability to sell homes, home buyers, your communities, Builders, Realtors®, lenders, and the housing marketplace in general.
These belief systems have been shaped by your personal experiences and your past. They are your truths as you know them now and effect all of the results of everything you do.
The important thing to realize is that your beliefs will
Make the difference in your ultimate success or failure, especially in a down market that demands so much of you.
Another important thing to realize is that your beliefs are formed in one of two ways. Passively, meaning whatever happens to you effects how you think, and shapes your beliefs and expectations.
The second way beliefs are formed is when you actively shape them yourself by resetting you points of view, learning, and changing what your expectations are. And its important to know that because many of our beliefs can be limiting and keep us from succeeding when we otherwise may have.
Fortunately, the great news is that you can change your personal beliefs to dramatically improve your results.
It was a change of belief that allowed a three hundred ton rocket to be launched into outer space. Rocket scientists challenged the belief system that the Law of Gravity meant we were earth bound or least close to it.
The “former truth” about gravity changed, and as a result they were able to create a system that allowed mankind to break the gravity barrier and travel to space .
What would happen if your “truths” about yourself
and your career were challenged and changed?
How much higher could your goals
and dreams be launched to?
You don’t have to be a rocket scientist to sell new homes. In fact, all you need is the belief that your truth can be and should be challenged.
If you want better results, especially in these demanding market conditions, you must challenge yourself to sell in ways that are different from the norm.
The biggest difference between those that die on the vine in down markets and those who have bumper harvest and make tasty wine is simple yet profound.
The ones who fail when the market is great don’t protect
the most precious piece of real estate in the universe.
Each of us has a space between our ears that is about six inches wide. Contained within that space is the most valuable asset you will ever own…your mind.
The most successful new home sales people, in fact the most successful people on the planet, protect and nourish their six inches of real estate. It is strong with the intention and purpose of getting maximum results in any market condition.
No other factor differentiates the winners from the losers than what happens in their minds. That is why you’ve got to protect and proactively shape your six inches of mental real estate.
Your ability to nurture and fortify your mental real estate
is the key to successful selling in slumping markets.
And imagine, when you succeed in a “less than optimal” market, what do you think you will do when the cycle of housing optimism reemerges?Double your income?
Triple your income?
Even More?
I am offering an eight-week teleseminar
training course that will help you:
• Sell more houses
• Earn more money in less time
• Achieve more starting right now.
What you’ll learn from this eight-week program:• How to immediately convert your traffic into buyers
• How to develop unbreakable trust and credibility with your buyers
• How to stand out as unique and special in the marketplace
• Where to direct your marketing energy for the most profitable results
• How to rise above your competition
• You will also discover the NUMBER ONE FACTOR that
causes people to buy from you even amidst market hysteria• The mindset that leads you to succeed in any market
• …Much, much, more
This Teleseminar Training Course will cause you to challenge many of your current beliefs about what you can accomplish in a housing marketplace that is less than desirable.
This is an advanced success system where I will help you gain the strategies, tools, and most importantly the mindset that will make you one of the winners while things are down while others are still wishing for good times to come back!
Just so that you know, this program is not another seminar to teach you new sales scripts and dialogue. Its not a new selling system or process, or role playing, or learning to make more follow up calls.
You really don’t need a basic 101 approach to selling.
What we’ll be covering in the How To Sell Homes
In A Down Market 8 Week Teleseminar Coaching Course:Week #1: Mastering the market no matter what
Understanding the reality of the current housing market and how to master your role in this (or any) marketWeek #2: How to make buyers think of you first
Marketing your new home products in different and unique ways to capture the biggest piece of the market pieWeek #3: Simple ways to help your sales team sell more
How to cause your sales team and production team to sell more homes and more productsWeek #4: How to not let a slumping market stop you
Removing major buyer objections in a “slumping market”Week #5: The secrets to enhancing prospect confidence and buyer post sale happiness
How to reduce “bust-outs”, “buyer remorse”, and disgruntled buyers who believe the dumb media hypeWeek #6: Hot to make your buyers into raving fans
How to create a memorable experience for your buyers at crucial “touch points”Week #7: What you Really, Really, Really need to know about your prospects in order to convert them into loyal buyers
Week #8: The Bottom Line to success in the housing industry during any market condition, at any time
Bonus Week This week is dedicated to a “check-in” and answering any questions or problems that students may be having in the application of the information. This will strictly be a Q & A based on email correspondence.
How does the Teleseminar Training Course work?• Each week at a designated time you will call in for my group “coaching session”. Each week we’ll cover one topic on the telephone coaching session lasting approximately one hour. However, I promise to go as long as the group needs me.
• You will also have personal access to me via my email. I’ll keep track of your questions and provide answers for you and for your fellow participants on the bonus check in call
I am so committed to your success during this program that I’ve decided to gift you
7 huge bonuses to help insure your success.Bonus #1 My Newest Ebook Free:
Participants get a copy of my new e-Book,
“The Secret to Selling New Homes in a Down
Market… or Any Market for That Matter”.This e-book alone can help you generate hundreds of thousands of dollars in extra sales. I have been holding off its release to the general public so that you can be the first one to receive this groundbreaking piece of work.
Value $49
Bonus #2 Free Downloadable PDF Of My 4-week Sales Manager Meeting Agenda…Have you ever been to a sales meeting that was so boring you wanted to punch holes in your fingernails? This resource alone has the power to make your sales team more successful and productive virtually over night.
You will receive a specific agenda for 4-weeks of sales meetings. I have had students take this 4-week Sales Manager Meeting Agenda and multiply it into 8-weeks because there is so much money-making content.
Value $127
Bonus #3 Free Access To Replays Of All The CallsAll of the Teleseminar Training Course sessions are recorded and archived on a special web page. As a student, you will receive a pass code to download the coaching sessions so that you can review them at any time.
That way, if you are off to a closing and you miss a call, you still get all of the vital information from the recording.
Value $97
Bonus #4 Bonus Q and A Check-In Call
In addition, I am going to throw in one bonus week dedicated specifically to address pressing questions and scenarios you may have in your career.
Value $97
Bonus #5 Free Access To The Student Forum
Access to a forum area on my website for questions and comments from participants. I have found that your fellow students will likely have the same issues and very similar scenarios as you.
They also have answers for your particular issues, which they are willing to share.
Value: $47
Bonus #6 Downloadable course materials
Downloadable PDF handout to accompany each session. The handout notes alone can single handedly help you punch up your sales. Each is customized for that week’s session and available online for you to download.
Value $97
Bonus #7 Email Access To Me
I am really stretching my calendar for you on this one. That’s how dedicated I am to your success.
Value: Priceless
Bonus #8 $100 CouponGet started in time to be on the first call on Thursday March, 6th and I’ll gift you a $100 coupon.
Total Bonuses Value: $614
In 2007, I had 73 appearances around North America. I trained thousands of sales people in my seminars, through keynote addresses, in special training sessions and through my mentor program.
I am extremely blessed to have the knowledge and passion to help so many people. As you could imagine, that puts a premium on my time. I am offering you access to my personal email account so I can fully support your goals. I get paid tens of thousands of dollars to teach corporate sales teams. The benefit to you is priceless!!!
But don’t take my word for it alone, listen to what some of
my former students have to say about learning with me…
Greg Asvestas
New Home Sales Manager & Broker…Central Texas“I find Paul’s materials to be very practical, timely and relevant to our business. His material is well thought out and very usable. Paul….YOU ROCK. Thanks for all you have done for our industry.”
Kim Eihlerman
Realtor, New Home Sales Counselor - Northwestern, OhioI knew our company needed his professional training to get to the next level. “the knowledge I have obtained from his training and continued education is the most valuable tool our company has used to get the upper hand in our industry. I have been trained by many professionals in the new home industry and I have found that Paul is the best.”
Kelea Piper
New home sales counselor, Hogan Homes, Corpus Christi, TX“The verbiage and the way Paul taught my company to communicate with prospects showed us how to get what we want and persuade the prospects without sounding canned. I have already booked my attendance at two more of his seminars in the near future. You can do what he says whether the market is strong or soft.”
Dayton Shrader
Broker….San Antonio, TX“Paul really knows his stuff…his years of experience really helped our team. He got us motivated and pumped up, not just for a few days, but for the long haul. He is a real professional.”
Ted York
New home sales counselor…Cibolo, TX“Anyone who needs to know more about new home sales needs to take Paul’s seminars and courses. He really understands and has a depth of knowledge and wisdom about business…..and life.”
Michelle Ellis
VP of Sales Hogan Homes, Corpus Christi, TX“Paul has a great energy and a strong message that hits home. He’s a dynamite sales coach who knows what it takes to succeed in new home sales.”
Tom Dewine
Custom Home Planning Center TX“his insights and understandings about the housing industry are extremely helpful….he has the inside scoop on what it takes to be successful in this industry.”
Ok, how much will it cost?
A course like this could easily sell for $1500 dollars, after all how much could you stand to gain if you only sold one more home each month as a result of attending this teleseminar series.
Course Value: $1500.00
Bonuses Value: $617.00Total Value of this whole package: $2217.00
Your price: $597.00
Ok let’s review what you get:
• The How To Sell Homes In A Down Market
8 teleseminar coaching sessionsAnd The 8 Huge Bonuses:
• My New Ebook Free
• The sale managers 4 week meeting agenda PDF
• Access to replay these valuable coaching sessions over and over
• The bonus Q & A check-in coaching call
• Access to the student forum on my site
• The downloadable course materials
• Email Access To me!
• $100 coupon
Get The How To Sell Homes In A Down Market
8 Week Teleseminar Coaching Course Now
Only: $597.00
Yes Paul I Want:
•To Learn How To Sell Homes In A Down Market!
•I want Your New Ebook Free
• I want The Sale Managers 4 Week Meeting Agenda PDF
• I Want The Ability To Replay These Valuable Coaching Sessions Over And Over Again
•I Want To Be On The Bonus Q & A Coaching Call
• I Want Access To The Student Forum
• I Want The Downloadable Course Materials
• I Especially Want Email Access To You!There are two
ways to order:Get the whole thing
for $597 right now
Or two payments of
Half now and Half in 30 days
A Personal note from me…
Here’s what I already know about you. Since you have read this far, you don’t want anything less than the best for your career and your life. In this market and all others, you want to thrive.
I am extending this special invitation to you,
the seasoned sales managers and sales pros.
Extensive market research has uncovered that today’s consumer is completely different from 5 or 10 years ago.• Their buying motivators are different.
• Their needs are different.
• This requires an upgraded set of selling strategies to infiltrate the mindset of your prospect.
I’ll help you get the vital information you need to successfully address these new market realities and to live thrive and survive in the down turns and far beyond.
If you have any specific questions before the seminar, please send an email to paul@paulmontelongo.com.
To Your Success,
Paul Montelongo
PS This may not be for you if you are already doing well and don’t really need more business that’s great, congratulations. But if you aren’t reaching your dreams and want more from your business and sales efforts, especially in a sluggish market, this is exactly where you need to be.